3 Big Mistakes I Made During My Solo Writing Retreat


I designated this weekend as a Solo Writing Retreat. I envisioned diving in deep to work on copy for 2 big client projects. Me, my Mac, and my Muse. It was going to be sweeeeet!

And yet even with the best intentions set, I made some big, very commonvery painful mistakes. The kinds of mistakes I COACH my clients on how to avoid. As I found myself in the “deer in headlights” pose I felt totally humbled.

It took a girlfriend to help me see what I already knew. She snapped me out of the fog and into a focused flow. I had to laugh. And then I had to share these mistakes to make sure this doesn’t happen to you.

Mistake #1: Fantasy Expectations

I had this fantasy of getting dozens of emails written for several email campaigns and a couple chapters written for a book I’m ghostwriting. Up until Saturday morning this seemed doable. Realistic even.

Saturday morning came and I felt like I was at the foot of Mt. Everest, expecting to reach the...

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3 Steps for Creating Client Connection

It’s time to write your monthly ezine article and you don’t know what to write about.


Believe me, I’ve been there! I know this place well.

Yet the good news?

There are always gems in your own personal story that can be polished and shared with your people.

Yet how do you do this without…

– Sharing too much (and losing potential clients because they think you need help)

– Not sharing enough (and losing potential clients because they can’t feel your heart and don’t trust you)

– Coming across as egotistical and narcissistic

Well, first, you want to set the intention for your articles:

“My intention is to share a vulnerable story from my own life to inspire and support my people.”

And then, follow these 3 steps so your articles inspire connection and trust:

Step 1: Go Broad and Brainstorm

Reflect on your own life:

  • What’s your growing edge right now?
  • What adventures have you gone...
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Unleash Your Magnetic Mojo

Picture this…

You’re working on copy for your upcoming launch.

You’re holed up in your office, curled over your computer.

You’re alternating between typing furiously on your keyboard and sitting frozen, staring at the screen.


On the surface, it’s a very typical scene.

Yet… what’s going on beneath the surface?

Is this one of those sluggish and painful writing experiences?

Or is there magnetic mojo flowing?

I imagine you want more magnetic mojo flowing through your copywriting, so that writing is more easeful and the final copy has you singing…

“My Clients Get Me!”


“My Clients are saying YES to my Offer!”

So to tap into your magnetic mojo, take these 2 steps (before you write your copy):

Step 1: Be Your Best Self

One of the biggest problems you’re making is not being YOU when writing your copy.

You may become the...

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