Sales: A New Love Language?

 
We're going to talk about love...
 
And then I'm going to show you how it connects to sales and Marie Forleo's secret weapon.
 
(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)
 
Have you ever heard about the 5 love languages?
 
This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.
 
Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.
 
Here are the 5 Love Languages:
  1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches,...
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Find The Sweet Spot: 4 Levels Of Pricing

Do you drive standard? 

There’s a sweet spot with the clutch and the gas. When you find it you’re able to switch gears seamlessly. It’s like you’re driving an automatic.

Do you know where the sweet spot is with your pricing?

It’s OK if you say, “NO!” Many of the entrepreneurs I coach struggle with pricing their services. “How much should I charge?” they ask me with a moan. “How do I put a price tag on my gifts?” they ask, along with, “Is that enough? Is it not enough? Is it too much?”

Oh, the pricing agony! How much time and energy do you waste coming up with the “right” pricing?

Yet imagine having a “sweet spot” with your pricing – where it’s both sweet for YOU and for your ideal client. So much so that you’re excited to answer the question, “How much is it?” and they’re excited to say, “YES!”

So how do you find the sweet...

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Article Writing in 10 Easy Steps

It happens to the best of us…

It’s time to sit down and write an article for your ezine. Instead, you get up, refill your mug for the 5th time, wash your breakfast dishes, start a load of laundry.

You’re waiting for inspiration to strike and yet by your very act of procrastination and distraction, you are repelling inspiration from emerging.

So what do you do?

Follow these steps:

Foreplay:

Step 1: Sit down. Breathe. Inhale. Exhale. Repeat.

Step 2: Select your canvas of choice: pull out a sheet of paper or pull up a new word doc.

Step 3: If you…

– Know the topic you want to write about, write it at the top of the page

– Don’t know the topic you want to write about (and feel concerned that you have no brilliance at all), think about a tip you recently shared with a client. Remember how it felt like obvious information to you yet she responded with an...

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4 Steps to Move Beyond the Shame Trap

I’ve been stretching beyond my comfort zone a lot lately, making bold invitations and investments in support of my business growth.

I’d been riding a high, feeling a lot of excitement with the expansion.

And then, BAM… the discomfort of being outside my comfort zone caught up with me.

As I sat in my car outside the yoga studio on Sunday, I felt sick to my stomach. There was a bubbling and pulsing energy in my belly. And it wasn’t from something I’d eaten.

It was from something I’d done.

I wanted to hide. I wanted to go back in time and take back the latest bold invitation I’d made.

I imagine you know this feeling inside yourself. It’s the shame trap.

On the entrepreneurial path, shame can arise in response to so many things:

  • Shame about not putting yourself out there
  • Shame about putting yourself out there
  • Shame about ...
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5 Steps to Claim Your Value

I know you care about serving your clients.

And about making the world a better place by sharing your gifts.

That’s why I have to tell you about the blind spot stopping you from serving more clientsearning more money, and leaving your mark on the world.

This blind spot is so hidden, so huge, so bad, that you don’t even know the degree it is eroding your business: it’s costing you clients, confidence, and the crazy wild success you dream of.

It wreaks havoc in your business in many ways:

– how you talk about yourself

– how you talk about what you do

– how much you charge for your services, and

– how you market yourself

So what is this Big Bad Blind Spot?

YOUR VALUE

I know… it’s pretty scary to see your full light. It’s very common for your gifts to be hidden in the back of the closet.

When you’re not seeing your...

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The Biggest Copywriting Mistakes (Part 1)

Copywriting is one of the most essential skills you need to be successful.

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

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The Biggest Copywriting Mistakes (Part 2)

Mistakes… we all make them.

(And YAY! They’re proof that you are trying!)

Yet they’re especially dangerous when you don’t even know you’re making them, because you’re repelling clients and wondering, “Why isn’t anyone signing up for this?”

These copywriting mistakes can be painful and costly. So keep reading, and learn what not to do, and what to do instead, to make your message magnetic…

Mistake #5: Writing Generic Copy

This kind of copy sounds salesy. And it’s sterile, making you blend in with all the other entrepreneurs who do what you do. Yikes!

So what do you do instead?

UNLEASH!

You need to bring your authentic voice to your message. This is your “special sauce”!

Let your people know what turns you on, what pisses you off, what’s important to you. This helps people feel you, which makes “salesy” language...

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On Asking (Part 1)

Have you read, “The Art of Asking,” by Amanda Palmer?

Palmer writes about how it’s such a vulnerable thing to ask and how, when we ask, we open a door to greater intimacy in all of our relationships.

She talks about how our fear of being vulnerable,

of being seen as weak,

of hearing a no,

holds us back from asking.

As does our doubt:

do we deserve this?

Palmer’s book got me looking at myself. I saw the ways I’ve judged myself as weak and needy for asking. I also saw more clearly how there is so much strength and beauty in asking!

Whether we’re asking for

A date

A dollar

A dress

A referral

A reference

A revolution

We invite people to step into our lives more intimately. We get to share the vulnerabilities of life together in strength and dynamic realness.

It takes courage and vulnerability to ASK.

Are you asking?

Or are you withholding possibilities of greater connection?

What might you ask for today that...

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On Asking (Part 2)

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

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Practical Steps: From Book Idea To Reality

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Writing a book can feel like putting together a 10,000 piece puzzle…

Where do you start? What are the pieces you need to consider? What will it look like when it’s all done?

When you buy a puzzle in a box you have the picture of the end product right in front of you. And if you’re like me, you start with pulling out all the pieces that make up the border of the puzzle. Then piece-by-piece, you put it together.

Writing a book isn’t so straightforward.

Overwhelm can set in when you think about all the pieces to put together: Who is your book for? What is the message of your book? How will you organize it? How will you market it? Who will publish it?

Don’t let overwhelm overtake you!

Instead, take a deep breath and read the article below to discover specific steps you can take to move forward with your book, word by word.

First, start by acknowledging where you’re at right now. 

Which one of these best describes you?

  1. You know...
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