My vegan Thanksgiving + failed pumpkin pie

In my late 20’s I decided to become a vegan. I’d already been a vegetarian for a few years so it wasn’t a huge stretch... for me.

But try visiting family for the Thanksgiving holiday when your dad and brother are hunters and pride themselves on having shot the bird that’s put on display for the big turkey dinner.

“What d’ya mean you’re not going to eat any turkey?”

“You’ll eat the mashed potatoes, right? There's just milk and butter in them. That doesn’t count.”

In a good-hearted attempt to share with them the joys of veganism, I made a pumpkin pie for dessert. Only it wasn’t just any kind of vegan pumpkin pie: it was a TOFU pumpkin pie. (I don’t know what I was thinking!)

... I followed a recipe.

... Made sure I was the only one in the kitchen while I made it. (I didn’t want them to know it was tofu until after they fell in love with it.)

... And then wondered why, even after an hour in...

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All You Desire? It’s on the Other Side of this… (The “R” Word)

I’ve been discovering a ton about “resistance” lately, about its many different disguises and how it shows up right when I’m on the edge of another evolutionary leap.

Like last week it showed up as heaviness and grumpiness.

It’s also shown up as tightening my grip on the wheel, wanting to feel more in control as I feel more out of control with the changes I’m choosing.

And then (thank heavens for awareness)... I catch myself and SEE the RESISTANCE for what it is: the bouncers at the edge of my comfort zone.

“You sure you want to go beyond this familiar territory? We don’t think you want to do that. No. We’re going to remind you of how scary it is out there, in the unknown. It’s way better to stay in here where we can be in charge, and keep you tame and limited.”

Living with resistance is like driving with one foot on the gas and one foot on the brake. YOU NEVER GET WHERE YOU DESIRE TO GO!...

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|Part 4| Attracting More Clients (Sales Pages + Free PDF)

In case you missed Part 3 of this series on how to attract more clients, Clint Eastwood made an appearance! (Say what?!)

Sexy Clint, who played the photographer in the movie, “Bridges of Madison County,” served to remind you that you’ve got to BRIDGE the gap between you and your ideal clients by SPEAKING THEIR LANGUAGE. I call this Client Speak.

When you use the words in your marketing that your ideal clients use to describe their challenges and desires, they see that you GET them and can HELP them get what they’re looking for. (This is ESSENTIAL to attracting more clients!)

You know what else bridges the gap between you and your ideal clients?

SALES PAGES.

Sales pages are one of the best ways to let your ideal clients know you can serve them! People are on the internet, RIGHT NOW, seeking the kind of support you offer. Can they find you?

Have you built bridges to connect your services to their searches?

There are too many gifted coaches and...

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4 Questions To Inspire More Yeses From Your Ideal Clients

What questions run through your ideal clients’ minds and hearts as they read your website and sales page?

What do they need to know (and feel) in order to say, “YES” to you?

If you don’t know what these questions are, or how to answer them, you will continue to lose potential clients. Once you know what these questions are (and how to answer them) you’ll have a step-by-step repeatable system to use to ensure all your marketing materials are set up to inspire more of your ideal clients to say, “YES” to working with you.

Question 1. Do You Get Me?

Your ideal clients need to know that you understand what they are going through. This is how they know you get them. If they don’t feel like you get them, they’ll click away to another site.

If you try to speak to everyone, your marketing materials end up vague and broad and do not work. Instead, know your audience.

  • Are they mompreneurs,...
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How To Capture Clients’ Raving Reviews

Do you collect testimonials from your clients?

A lot of entrepreneurs make the mistake of not collecting them or they don’t know how to capture engaging and captivating testimonials.

Raving Reviews (aka Testimonials) are GOLD – they are a very valuable (and often overlooked) aspect of your marketing materials.

Why are Testimonials GOLD?

2 Big Reasons:

  1. They serve as ‘social proof’ that working with you is a wise investment/great idea/life-changing experience.
  1. They paint a picture of what is possible for someone else going through a similar situation (business challenges, relationship issues, etc.). This picture creates a story that your ideal clients can put themselves into. (“If they can do it, I can too!”)

Testimonials – when done well – become stories that have the power to inspire, empower and sell.

I really enjoy requesting testimonials from my clients. To make it super easy for them I...

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Shall I Flirt or Be Direct? Tips for Writing Subject Lines

Shall I flirt or be direct?

It’s a great question to ask…

in copywriting and dating!

Let’s talk about this when it comes to copywriting, and more specifically, with your headlines.

Boring headlines lead to nobody reading your message. As a result, you don’t get clients.

Captivating headlines draw your clients in and make them want to keep reading (and when they keep reading, you have a chance to inspire them to say YES to you).

Here are 3 types of headlines you can use to captivate more of your ideal clients:

1. Direct: say it like it is

– Examples: “Free Call This Wednesday” & “1 Day till Your Scholarship Ends” & “Save 25% on Flu Shots”

2. Flirt: use the art of seduction; give them a little taste and perk their interest to know more (sometimes it’s ok to be a tease!)

– Examples: “Wanna get naked with me?” (for an email where a biz coach...

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Sales: A New Love Language?

 
We're going to talk about love...
 
And then I'm going to show you how it connects to sales and Marie Forleo's secret weapon.
 
(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)
 
Have you ever heard about the 5 love languages?
 
This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.
 
Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.
 
Here are the 5 Love Languages:
  1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches,...
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Find The Sweet Spot: 4 Levels Of Pricing

Do you drive standard? 

There’s a sweet spot with the clutch and the gas. When you find it you’re able to switch gears seamlessly. It’s like you’re driving an automatic.

Do you know where the sweet spot is with your pricing?

It’s OK if you say, “NO!” Many of the entrepreneurs I coach struggle with pricing their services. “How much should I charge?” they ask me with a moan. “How do I put a price tag on my gifts?” they ask, along with, “Is that enough? Is it not enough? Is it too much?”

Oh, the pricing agony! How much time and energy do you waste coming up with the “right” pricing?

Yet imagine having a “sweet spot” with your pricing – where it’s both sweet for YOU and for your ideal client. So much so that you’re excited to answer the question, “How much is it?” and they’re excited to say, “YES!”

So how do you find the sweet...

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4 Steps to Move Beyond the Shame Trap

I’ve been stretching beyond my comfort zone a lot lately, making bold invitations and investments in support of my business growth.

I’d been riding a high, feeling a lot of excitement with the expansion.

And then, BAM… the discomfort of being outside my comfort zone caught up with me.

As I sat in my car outside the yoga studio on Sunday, I felt sick to my stomach. There was a bubbling and pulsing energy in my belly. And it wasn’t from something I’d eaten.

It was from something I’d done.

I wanted to hide. I wanted to go back in time and take back the latest bold invitation I’d made.

I imagine you know this feeling inside yourself. It’s the shame trap.

On the entrepreneurial path, shame can arise in response to so many things:

  • Shame about not putting yourself out there
  • Shame about putting yourself out there
  • Shame about ...
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The Biggest Copywriting Mistakes (Part 1)

Copywriting is one of the most essential skills you need to be successful.

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

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