My vegan Thanksgiving + failed pumpkin pie

In my late 20’s I decided to become a vegan. I’d already been a vegetarian for a few years so it wasn’t a huge stretch... for me.

But try visiting family for the Thanksgiving holiday when your dad and brother are hunters and pride themselves on having shot the bird that’s put on display for the big turkey dinner.

“What d’ya mean you’re not going to eat any turkey?”

“You’ll eat the mashed potatoes, right? There's just milk and butter in them. That doesn’t count.”

In a good-hearted attempt to share with them the joys of veganism, I made a pumpkin pie for dessert. Only it wasn’t just any kind of vegan pumpkin pie: it was a TOFU pumpkin pie. (I don’t know what I was thinking!)

... I followed a recipe.

... Made sure I was the only one in the kitchen while I made it. (I didn’t want them to know it was tofu until after they fell in love with it.)

... And then wondered why, even after an hour in...

Continue Reading...

|Part 1| Attracting More Clients (The Energetics)

It’s a seductive downward spiral to focus on what we’re against and what we don’t want. So instead, I encourage you to tap into the energies of what you’re a stand FOR. 

WHAT ARE YOU A STAND FOR -- FOR YOUR IDEAL CLIENTS?

I’m a stand for women knowing their value, sharing their gifts and using their voice to catalyze change.

What about you?

Take a moment to tap in and tune into this… the ENERGY of what you know is possible for your ideal clients… and your PASSION for showing them how to create this in their life, business, career, relationships, body and beyond.

BREATHE into this and EXHALE this into the world.

As you tap into the energy of all that you are a stand for, for your ideal clients, you begin to broadcast this energy into the world… you BE the invitation you’re offering to them through your services and programs.

Turn up the energetic radio volume on your energy and passion and see for yourself how this...

Continue Reading...

|Part 2| Attracting More Clients (The pragmatics + Marie Forleo)

In case you missed Part 1 of my series re. attracting more clients, no worries. Let me sum it up for you:

When you turn up the energetic radio volume on your energy and passion for what you’re a stand for, for your ideal clients, you attract more clients.

BAM.

HOWEVER… if you JUST focus on the energetics you miss out on so many opportunities for serving more clients and making more money.

(It’s like the “OM Method” of getting clients - you sit on your couch all day, ommmmm-ing, waiting for your ideal clients to knock on your door and wondering why more aren’t showing up!)

That’s why you gotta partner your ENERGETICS with the PRAGMATICS to attract more clients. Specifically, I’m talking about the WORDS YOU USE to describe what you do. They’re super important!

Check out what Marie Forleo has to say about the power of our words as entrepreneurs:

“I've spent years watching brilliant entrepreneurs start and grow their...

Continue Reading...

|Part 3| Attracting More Clients (The pragmatics + Clint Eastwood)

If you’re just tuning into this series, let me sum it up for you quick-like:

Part 1: The Energetics: You being the ENERGY of the INVITATION to your ideal clients is magnetic!

Part 2: The Pragmatics: Partnering the ENERGY with the WORDS that connect with your ideal clients is KEY to your success as an entrepreneur.

In Part 3 I answer the question: what words do you use to connect with your ideal clients?

You can use words that inspire and empower, yes. And while that may feel good to you and your ideal clients, those same words may not move your ideal clients to take ACTION.

As an entrepreneur, you’re looking to do more than inspire: your business success depends on your ability to use words to sell your services and programs. (This is COPYWRITING.)

One of the big mistakes I see entrepreneurs making is they use words that sound good to THEM in their sales pages and websites. Examples:

  • The nutritionist who talks about balancing hormones and estrogen levels.
  • The...
Continue Reading...

|Part 4| Attracting More Clients (Sales Pages + Free PDF)

In case you missed Part 3 of this series on how to attract more clients, Clint Eastwood made an appearance! (Say what?!)

Sexy Clint, who played the photographer in the movie, “Bridges of Madison County,” served to remind you that you’ve got to BRIDGE the gap between you and your ideal clients by SPEAKING THEIR LANGUAGE. I call this Client Speak.

When you use the words in your marketing that your ideal clients use to describe their challenges and desires, they see that you GET them and can HELP them get what they’re looking for. (This is ESSENTIAL to attracting more clients!)

You know what else bridges the gap between you and your ideal clients?

SALES PAGES.

Sales pages are one of the best ways to let your ideal clients know you can serve them! People are on the internet, RIGHT NOW, seeking the kind of support you offer. Can they find you?

Have you built bridges to connect your services to their searches?

There are too many gifted coaches and...

Continue Reading...

Shall I Flirt or Be Direct? Tips for Writing Subject Lines

Shall I flirt or be direct?

It’s a great question to ask…

in copywriting and dating!

Let’s talk about this when it comes to copywriting, and more specifically, with your headlines.

Boring headlines lead to nobody reading your message. As a result, you don’t get clients.

Captivating headlines draw your clients in and make them want to keep reading (and when they keep reading, you have a chance to inspire them to say YES to you).

Here are 3 types of headlines you can use to captivate more of your ideal clients:

1. Direct: say it like it is

– Examples: “Free Call This Wednesday” & “1 Day till Your Scholarship Ends” & “Save 25% on Flu Shots”

2. Flirt: use the art of seduction; give them a little taste and perk their interest to know more (sometimes it’s ok to be a tease!)

– Examples: “Wanna get naked with me?” (for an email where a biz coach...

Continue Reading...

Sales: A New Love Language?

 
We're going to talk about love...
 
And then I'm going to show you how it connects to sales and Marie Forleo's secret weapon.
 
(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)
 
Have you ever heard about the 5 love languages?
 
This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.
 
Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.
 
Here are the 5 Love Languages:
  1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches,...
Continue Reading...

The Biggest Copywriting Mistakes (Part 1)

Copywriting is one of the most essential skills you need to be successful.

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

Continue Reading...

The Biggest Copywriting Mistakes (Part 2)

Mistakes… we all make them.

(And YAY! They’re proof that you are trying!)

Yet they’re especially dangerous when you don’t even know you’re making them, because you’re repelling clients and wondering, “Why isn’t anyone signing up for this?”

These copywriting mistakes can be painful and costly. So keep reading, and learn what not to do, and what to do instead, to make your message magnetic…

Mistake #5: Writing Generic Copy

This kind of copy sounds salesy. And it’s sterile, making you blend in with all the other entrepreneurs who do what you do. Yikes!

So what do you do instead?

UNLEASH!

You need to bring your authentic voice to your message. This is your “special sauce”!

Let your people know what turns you on, what pisses you off, what’s important to you. This helps people feel you, which makes “salesy” language...

Continue Reading...

On Asking (Part 2)

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.