The Biggest Copywriting Mistakes (Part 1)

Copywriting is one of the most essential skills you need to be successful.

Yet many women entrepreneurs struggle with this skill. They end up frustrated and confused because even after hours of writing, their copy doesn’t inspire their ideal clients to take action.

I get it. It sucks when you’re repelling your ideal clients with your writing, and you don’t even know it!

The good news: copywriting is a learnable skill.

The first step is to learn the mistakes you’re making, and what to do instead. This way, you stop repelling your ideal clients and start captivating them (so they say YES to working with you).

Mistake #1: Talking to Everyone

When you talk to everyone, you end up being broad and vague in your message. As a result, you appeal to nobody. Your words don’t inspire action and nobody signs up for your offer.

So what do you do instead?

Know Your...

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On Asking (Part 1)

Have you read, “The Art of Asking,” by Amanda Palmer?

Palmer writes about how it’s such a vulnerable thing to ask and how, when we ask, we open a door to greater intimacy in all of our relationships.

She talks about how our fear of being vulnerable,

of being seen as weak,

of hearing a no,

holds us back from asking.

As does our doubt:

do we deserve this?

Palmer’s book got me looking at myself. I saw the ways I’ve judged myself as weak and needy for asking. I also saw more clearly how there is so much strength and beauty in asking!

Whether we’re asking for

A date

A dollar

A dress

A referral

A reference

A revolution

We invite people to step into our lives more intimately. We get to share the vulnerabilities of life together in strength and dynamic realness.

It takes courage and vulnerability to ASK.

Are you asking?

Or are you withholding possibilities of greater connection?

What might you ask for today that...

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On Asking (Part 2)

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

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3 Steps for Creating Client Connection

It’s time to write your monthly ezine article and you don’t know what to write about.

Agh!

Believe me, I’ve been there! I know this place well.

Yet the good news?

There are always gems in your own personal story that can be polished and shared with your people.

Yet how do you do this without…

– Sharing too much (and losing potential clients because they think you need help)

– Not sharing enough (and losing potential clients because they can’t feel your heart and don’t trust you)

– Coming across as egotistical and narcissistic

Well, first, you want to set the intention for your articles:

“My intention is to share a vulnerable story from my own life to inspire and support my people.”

And then, follow these 3 steps so your articles inspire connection and trust:

Step 1: Go Broad and Brainstorm

Reflect on your own life:

  • What’s your growing edge right now?
  • What adventures have you gone...
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Unleash Your Magnetic Mojo

Picture this…

You’re working on copy for your upcoming launch.

You’re holed up in your office, curled over your computer.

You’re alternating between typing furiously on your keyboard and sitting frozen, staring at the screen.

Ahhhh…

On the surface, it’s a very typical scene.

Yet… what’s going on beneath the surface?

Is this one of those sluggish and painful writing experiences?

Or is there magnetic mojo flowing?

I imagine you want more magnetic mojo flowing through your copywriting, so that writing is more easeful and the final copy has you singing…

“My Clients Get Me!”

and

“My Clients are saying YES to my Offer!”

So to tap into your magnetic mojo, take these 2 steps (before you write your copy):

Step 1: Be Your Best Self

One of the biggest problems you’re making is not being YOU when writing your copy.

You may become the...

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