Choice: It's What's For Breakfast

You know what’s been turning me on a lot lately?

Making different choices. Letting go of old patterns. Embodying new energies. Adding things to my life.

Over the past month, I’ve...

  • Booked a trip to Paris in the spring of 2019 (I finally said no more waiting! Time to turn my dream of going into a reality!)
  • Started learning French (So far I’ve been learning through Duolingo yet today I have my first lesson with an actual tutor!)
  • Been published in an online journal three times (Combined, all the pieces have received over 13K views so far.)
  • Turned a moment of triggered mess into published success
  • Watched familiar family drama unfold and chose not to engage
  • Joined the gym (I even choose to work out on the stairmaster even though it’s my least fav cardio machine!)
  • Purchased some silky pajamas :)
  • Been participating in not just one, but two, online programs; one that’s devoted to the exploration of my sexuality and turn on and another that’s about...
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|Part 1| Attracting More Clients (The Energetics)

It’s a seductive downward spiral to focus on what we’re against and what we don’t want. So instead, I encourage you to tap into the energies of what you’re a stand FOR. 

WHAT ARE YOU A STAND FOR -- FOR YOUR IDEAL CLIENTS?

I’m a stand for women knowing their value, sharing their gifts and using their voice to catalyze change.

What about you?

Take a moment to tap in and tune into this… the ENERGY of what you know is possible for your ideal clients… and your PASSION for showing them how to create this in their life, business, career, relationships, body and beyond.

BREATHE into this and EXHALE this into the world.

As you tap into the energy of all that you are a stand for, for your ideal clients, you begin to broadcast this energy into the world… you BE the invitation you’re offering to them through your services and programs.

Turn up the energetic radio volume on your energy and passion and see for yourself how this...

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|Part 2| Attracting More Clients (The pragmatics + Marie Forleo)

In case you missed Part 1 of my series re. attracting more clients, no worries. Let me sum it up for you:

When you turn up the energetic radio volume on your energy and passion for what you’re a stand for, for your ideal clients, you attract more clients.

BAM.

HOWEVER… if you JUST focus on the energetics you miss out on so many opportunities for serving more clients and making more money.

(It’s like the “OM Method” of getting clients - you sit on your couch all day, ommmmm-ing, waiting for your ideal clients to knock on your door and wondering why more aren’t showing up!)

That’s why you gotta partner your ENERGETICS with the PRAGMATICS to attract more clients. Specifically, I’m talking about the WORDS YOU USE to describe what you do. They’re super important!

Check out what Marie Forleo has to say about the power of our words as entrepreneurs:

“I've spent years watching brilliant entrepreneurs start and grow their...

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|Part 3| Attracting More Clients (The pragmatics + Clint Eastwood)

If you’re just tuning into this series, let me sum it up for you quick-like:

Part 1: The Energetics: You being the ENERGY of the INVITATION to your ideal clients is magnetic!

Part 2: The Pragmatics: Partnering the ENERGY with the WORDS that connect with your ideal clients is KEY to your success as an entrepreneur.

In Part 3 I answer the question: what words do you use to connect with your ideal clients?

You can use words that inspire and empower, yes. And while that may feel good to you and your ideal clients, those same words may not move your ideal clients to take ACTION.

As an entrepreneur, you’re looking to do more than inspire: your business success depends on your ability to use words to sell your services and programs. (This is COPYWRITING.)

One of the big mistakes I see entrepreneurs making is they use words that sound good to THEM in their sales pages and websites. Examples:

  • The nutritionist who talks about balancing hormones and estrogen levels.
  • The...
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|Part 4| Attracting More Clients (Sales Pages + Free PDF)

In case you missed Part 3 of this series on how to attract more clients, Clint Eastwood made an appearance! (Say what?!)

Sexy Clint, who played the photographer in the movie, “Bridges of Madison County,” served to remind you that you’ve got to BRIDGE the gap between you and your ideal clients by SPEAKING THEIR LANGUAGE. I call this Client Speak.

When you use the words in your marketing that your ideal clients use to describe their challenges and desires, they see that you GET them and can HELP them get what they’re looking for. (This is ESSENTIAL to attracting more clients!)

You know what else bridges the gap between you and your ideal clients?

SALES PAGES.

Sales pages are one of the best ways to let your ideal clients know you can serve them! People are on the internet, RIGHT NOW, seeking the kind of support you offer. Can they find you?

Have you built bridges to connect your services to their searches?

There are too many gifted coaches and...

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4 Questions To Inspire More Yeses From Your Ideal Clients

What questions run through your ideal clients’ minds and hearts as they read your website and sales page?

What do they need to know (and feel) in order to say, “YES” to you?

If you don’t know what these questions are, or how to answer them, you will continue to lose potential clients. Once you know what these questions are (and how to answer them) you’ll have a step-by-step repeatable system to use to ensure all your marketing materials are set up to inspire more of your ideal clients to say, “YES” to working with you.

Question 1. Do You Get Me?

Your ideal clients need to know that you understand what they are going through. This is how they know you get them. If they don’t feel like you get them, they’ll click away to another site.

If you try to speak to everyone, your marketing materials end up vague and broad and do not work. Instead, know your audience.

  • Are they mompreneurs,...
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How To Capture Clients’ Raving Reviews

Do you collect testimonials from your clients?

A lot of entrepreneurs make the mistake of not collecting them or they don’t know how to capture engaging and captivating testimonials.

Raving Reviews (aka Testimonials) are GOLD – they are a very valuable (and often overlooked) aspect of your marketing materials.

Why are Testimonials GOLD?

2 Big Reasons:

  1. They serve as ‘social proof’ that working with you is a wise investment/great idea/life-changing experience.
  1. They paint a picture of what is possible for someone else going through a similar situation (business challenges, relationship issues, etc.). This picture creates a story that your ideal clients can put themselves into. (“If they can do it, I can too!”)

Testimonials – when done well – become stories that have the power to inspire, empower and sell.

I really enjoy requesting testimonials from my clients. To make it super easy for them I...

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Sales: A New Love Language?

 
We're going to talk about love...
 
And then I'm going to show you how it connects to sales and Marie Forleo's secret weapon.
 
(If you’ve ever wanted to throw up at the thought of sales – of writing a sales page or having an enrollment conversation or making an offer from the stage – this is especially for you.)
 
Have you ever heard about the 5 love languages?
 
This approach to communication and understanding our partners in romantic relationships was developed by Gary Chapman, longtime relationship counselor.
 
Basically, there are 5 emotional love languages – different ways that we express and understand love. We create optimal relationships when we understand our own and our partner’s love languages and speak to one another using our partner’s love language, not our own.
 
Here are the 5 Love Languages:
  1. Physical Touch: this is the touchy-feely person who desires (and requires) hugs, gentle touches,...
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Article Writing in 10 Easy Steps

It happens to the best of us…

It’s time to sit down and write an article for your ezine. Instead, you get up, refill your mug for the 5th time, wash your breakfast dishes, start a load of laundry.

You’re waiting for inspiration to strike and yet by your very act of procrastination and distraction, you are repelling inspiration from emerging.

So what do you do?

Follow these steps:

Foreplay:

Step 1: Sit down. Breathe. Inhale. Exhale. Repeat.

Step 2: Select your canvas of choice: pull out a sheet of paper or pull up a new word doc.

Step 3: If you…

– Know the topic you want to write about, write it at the top of the page

– Don’t know the topic you want to write about (and feel concerned that you have no brilliance at all), think about a tip you recently shared with a client. Remember how it felt like obvious information to you yet she responded with an...

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5 Steps to Claim Your Value

I know you care about serving your clients.

And about making the world a better place by sharing your gifts.

That’s why I have to tell you about the blind spot stopping you from serving more clientsearning more money, and leaving your mark on the world.

This blind spot is so hidden, so huge, so bad, that you don’t even know the degree it is eroding your business: it’s costing you clients, confidence, and the crazy wild success you dream of.

It wreaks havoc in your business in many ways:

– how you talk about yourself

– how you talk about what you do

– how much you charge for your services, and

– how you market yourself

So what is this Big Bad Blind Spot?

YOUR VALUE

I know… it’s pretty scary to see your full light. It’s very common for your gifts to be hidden in the back of the closet.

When you’re not seeing your...

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