The Biggest Copywriting Mistakes (Part 2)

Mistakes… we all make them.

(And YAY! They’re proof that you are trying!)

Yet they’re especially dangerous when you don’t even know you’re making them, because you’re repelling clients and wondering, “Why isn’t anyone signing up for this?”

These copywriting mistakes can be painful and costly. So keep reading, and learn what not to do, and what to do instead, to make your message magnetic…

Mistake #5: Writing Generic Copy

This kind of copy sounds salesy. And it’s sterile, making you blend in with all the other entrepreneurs who do what you do. Yikes!

So what do you do instead?

UNLEASH!

You need to bring your authentic voice to your message. This is your “special sauce”!

Let your people know what turns you on, what pisses you off, what’s important to you. This helps people feel you, which makes “salesy” language...

Continue Reading...

On Asking (Part 1)

Have you read, “The Art of Asking,” by Amanda Palmer?

Palmer writes about how it’s such a vulnerable thing to ask and how, when we ask, we open a door to greater intimacy in all of our relationships.

She talks about how our fear of being vulnerable,

of being seen as weak,

of hearing a no,

holds us back from asking.

As does our doubt:

do we deserve this?

Palmer’s book got me looking at myself. I saw the ways I’ve judged myself as weak and needy for asking. I also saw more clearly how there is so much strength and beauty in asking!

Whether we’re asking for

A date

A dollar

A dress

A referral

A reference

A revolution

We invite people to step into our lives more intimately. We get to share the vulnerabilities of life together in strength and dynamic realness.

It takes courage and vulnerability to ASK.

Are you asking?

Or are you withholding possibilities of greater connection?

What might you ask for today that...

Continue Reading...

On Asking (Part 2)

It was a grey Saturday afternoon many years ago.

I was in San Jose, California, standing outside a gas station talking to a woman as she pumped gas into her SUV. After introducing myself, I asked her if she would like to have a free consultation with me.

What an audacious ask, right?!

I was playing a game to see how fast I could get 10 “NOs” from potential clients.

Say what?

It was an exercise I was doing in a marketing training. Along with about one hundred other entrepreneurs, I left the hotel where the training was taking place and headed out on the streets to overcome my fear of REJECTION and hearing the dreaded NO.

That experience was priceless! I discovered how much FUN I could have when I embraced the NO and actually WELCOMED IT!

(The funny thing? That woman at the gas station actually said YES! She loved my energy and enthusiasm. We had a great free consult. It turned out she wasn’t my ideal client so I gave her some inspiration and resources and...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.