My vegan Thanksgiving + failed pumpkin pie

In my late 20’s I decided to become a vegan. I’d already been a vegetarian for a few years so it wasn’t a huge stretch... for me.

But try visiting family for the Thanksgiving holiday when your dad and brother are hunters and pride themselves on having shot the bird that’s put on display for the big turkey dinner.

“What d’ya mean you’re not going to eat any turkey?”

“You’ll eat the mashed potatoes, right? There's just milk and butter in them. That doesn’t count.”

In a good-hearted attempt to share with them the joys of veganism, I made a pumpkin pie for dessert. Only it wasn’t just any kind of vegan pumpkin pie: it was a TOFU pumpkin pie. (I don’t know what I was thinking!)

... I followed a recipe.

... Made sure I was the only one in the kitchen while I made it. (I didn’t want them to know it was tofu until after they fell in love with it.)

... And then wondered why, even after an hour in the fridge, it didn’t firm up. No matter how long I let it “set” it remained a soupy-like pudding swimming around in a crust.

Did I mention, I was the only one making dessert that year? There was no back-up. Just my failed attempt at a pumpkin pie, that ended up being served with copious amounts of whipped cream.

But even then, it wasn’t a winner. Nobody liked the tofu-taste. “Good thing we have extra turkey… that could be dessert,” my brother muttered to my dad with a wink in my direction.

So, I tried. I still don’t know why the tofu didn’t firm up. Did I over-measure one ingredient? Forget another one? I’m not sure.

But here’s what I learned from that vegan Thanksgiving:

  1. Even when using a recipe, it’s easy to take a mis-step and end up with a not-quite-what-it’s-meant-to-be dessert.
  2. When responsible for dessert for a large family of carnivores at Thanksgiving, give them what they’re asking for: traditional pumpkin pie (and save my tofu-desserts for myself).
  3. Keep a sense of humor. At least this soupy pumpkin pie fiasco was an improvement over the dinner where dad put his slice of pie upside down over his head to prove that the whipped cream would hold it in place on the plate… (he was wrong).

So what does this have to do with you?

If you’re planning on creating new offers for your clients in 2019 (so you can serve more clients and make more money sharing your gifts) use my easy-to-follow 11-step sales page checklist. This way, you’ll know exactly what ingredients to use to ensure it’s not a flop.

And, for more support with ensuring your sales page turns out better than my pumpkin pie, check out my 6-step online program that walks you through how to write heart-based sales pages that sell. (Use coupon code ROCK2019NOW to save $200. Coupon good till November 20th.) Click here for details and to sign up.

This program shows you how to put the checklist into action and turn your words into client speak. (Hint: tofu is not the language of hunters!) It’s been used to create $6- and $7-figure launches and includes easy-to-download, step-by-step modules plus 1:1 time with me to get my expert eyes on your copy.

So just like you plan ahead for your Thanksgiving dinner (and dessert) to set yourself up for success on Thanksgiving Day...

Use these resources to set yourself up for success when launching your new offers in 2019 and beyond. (And why wait till after the holidays? Grab 'em now while you can save $200.)

Love, your no-longer-a-vegan and very-much-a-carnivore, foodie and wordy,

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